Less-Effective Advertisements

PROBLEM

 When I searched for the problems of this assingment in Berjaya Megamall , Kuantan, I realize that many of shops and some supermarkets apply the most common kind of advertising.




















As we can see on the photos,there are many shops or supermarket in Berjaya Megamall, Kuantan apply this kind of advertisement to advertise their goods and products.

For me, this kind of advertisements used a lot of effort and expenses. This is because it requires a lot of money to create a banner. I also had discussed about this with Prof Sabira Khatun. She also said that this kind of advertisements requires a lot of effort and expenses. Besides, if the shops parties wanted to make other advertisements they have to make a new banner and it will need more costs.
















SOLUTIONS

Expert Opinions

I had discussed this with Prof Sabira Khatun at 6.00 P.M in YDK 01 after my Computer Architecture & Organization class. She had gave an opinion.The opinion that she gave is make the advertisements much more better using Digital LCD TV. By using the Digital LCD TV, the shops parties just had to program and make some slide-shows to advertise their goods.

The shop-parties also just have to program and make another slide-shows if they wanted to do other advertisements. By this, they will save their costs of advertisements. Besides that, their advertisements will be much more interesting and attractive. This will attract people to go to their shops after they saw the advertisements on the Digital LCD TV.

If they wanted to advertise their products and items widely they also can advertise it on the public transport as in the picture. This is quite attractive because when the transport is moving, many people can see it. It also non-static advertisement because as we know the public transport will wandering at many places and it can help to advertise the products more widely.

For the common way of advertising is billboard advertising. It will attract people whom had pass through. People usually will be attract on attractive advertisements. As example, when people who like to shopping had passed through the billboard and they see the advertisements about mega sales or annual sales on some malls, it will attract them to go to the place to shopping.

For the most effective way to do advertisements is by advertising on television. This method are the best way of advertising because many people are watching television. An example of the benefits of this way of advertising is when kids see chocolates or toys advertisements, they usually will demand to get those things to their parents. That shows that this method of advertising is effective.

Journal Resource

One of the alternative to advertise is using the web banner or web advertisements. Nowadays many companies use this method to advertise their product. This is because the advertising method is really effective. This had been proof by a research that had been examines among Chinese consumers's perception and responses to web banner advertisements. The research shown that web banner advertisements has changed people perception to be more positive towards some brand and products.


REFERENCES

1) Expert : Prof Sabira Khatun , Lecturer of Computer Architecture & Organization , University Malaysia Pahang

2) http://www.2space.net/news/article/334242-1296727206/
3) http://www.google.com.my/imgres?q=ads+on+digital+lcd+tv&um=1&hl=en&safe=off&biw=1366&bih=705&tbm=isch&tbnid=bCGNJDQ9BKTQnM:&imgrefurl=http://www.alibaba.com/product-gs/292822813/15_LCD_commercial_Display_LCD_TV.html&docid=PolEu3EQFsAc4M&itg=1&w=800&h=596&ei=pUCUToGLEYHVrQfBmr2lBg&zoom=1
4) http://www.google.com.my/imgres?q=iklan+ribena&um=1&hl=en&safe=off&tbm=isch&tbnid=2RdqkySsCW6fRM:&imgrefurl=http://cicadasx.blogspot.com/2010/09/iklan-ribena-ada-unsur-illuminati.html&docid=sWl-yufiviGXYM&w=1600&h=1000&ei=rX6VTpOLCMOqrAe-mO2xBg&zoom=1&iact=hc&vpx=786&vpy=399&dur=1249&hovh=177&hovw=284&tx=133&ty=99&page=1&tbnh=137&tbnw=219&start=0&ndsp=16&ved=1t:429,r:13,s:0&biw=1366&bih=705
5) http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=162863&fulltextType=RA&fileId=S002184990303006X

Updated by Mohamad Aznil Shamzani Bin Bismi